Reporting to the VP of BIA, the incumbent will lead and manage the Key Accounts Insights Team, with a focus on developing and implementing standardized reporting, streamlined processes, and advanced analytical tools. The role includes delivering ad hoc analyses and crafting compelling, data-driven selling stories to drive growth with key retail partners. Success in this position requires strong collaboration with internal stakeholders—particularly Sales Leadership—and external partners, including replenishment managers at strategic retail accounts. Additionally, the incumbent will be responsible for advancing team capabilities and expanding the function to enhance organizational value through improved efficiency and effectiveness.

Candidates must reside in or around Atlanta to be considered for this role.

Key Skills Required

• Strong analytical mindset, decision-making and problem-solving skills
• Ability to influence – communicate clearly and concisely to gain alignment and drive action across varying audiences
• Strong Excel and PowerPoint skills
• Time management and project management skills a must!
• Attention to details and dedication to getting things right
• Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation

Primary Responsibilities and Essential Functions

Business Intelligence and Analytics

• Oversee the development and delivery of dashboards, scorecards, and ad hoc analyses that enable sales leaders to make data-driven decisions.
• Guide the synthesis of National and Key Account customer sales data into clear narratives and strategic recommendations.
• Identifying opportunities and engaging with relevant customer contacts to drive action towards same, and managing ad-hoc analyses requests and interactions with Sales team
• Leveraging tools, systems, and processes, as well as aggregating and using multiple data sources to consolidate key information to create actionable recommendations
• Fully autonomous on complex analysis and story telling

Strategic Partnership

• Act as the primary analytics partner to the VP of National and Key Account Sales, contributing to business planning, performance tracking and strategic decision-making.
• Conceptualizes, develops and implements new tools, processes and approaches to current business processes within team and with the sales team
• Sources, vets and implements new tools/software that drive ROI for the company
• Participates in market development activities, including retailer-facing selling, participating in street-level selling crew drives and Distributor customer meetings to:
  • Provide credibility in the delivery of insights and data as part of the selling story,
  • Observe how tools and strategies are being applied in the field,
  • Validate the usability and effectiveness of insights in real-world selling environments, and
  • Gather direct feedback from the sales team to inform tool refinement and future strategy.
• Translate high-level sales goals into analytical priorities for the team.
• Assists VP of Business Insights & Analytics with executive reporting and modeling

Team Leadership & Development.

• Lead, mentor and develop a team of four Regional Sales Business Intelligence Partners.
• Set priorities, drive alignment, and foster a collaborative team culture focused on business impact and continuous improvement.
• Ensure consistency in deliverables and approaches across National Key Account analytics and insights.

Cross-Functional Collaboration

• Partner within the Business Insights & Analytics team to align data definitions, tools and methodologies and ensure holistic, integrated insights.
• Coordinate across cross-functional stakeholders to ensure a consistent data ecosystem.
• Help evolve data literacy across the sales organization through enablement and coaching

Education/Experience

Required:

• Undergraduate degree in business, math or analytics or equivalent experience
• 5 years of experience in sales, sales analytics, business intelligence or a related field in consumer-packaged goods (CPG) or retail
• 2+ years of leading a team
• Proven success in partnering with sales leadership to drive results
• Strong command of data transformation and visualization tools (e.g. DOMO) and analytics platforms (e.g. SQL, excel).
• Advanced Microsoft Excel and PowerPoint skills.
• Highly motivated individual with strong problem-solving and analytical skill
• Excellent communication and storytelling skills – able to translate data into action.

Preferred:

• 9-10 years relevant CPG industry experience
• Experience within Beverage sales or a high-growth, data driven organization
• Previous experience working in a continuous improvement-oriented environment
• Demonstrated success navigating matrixed environments and cross-functional alignment
• 2+ years experience within good2grow

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About us

good2grow is a children's beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products, and our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products includes snacks, juices, flavored waters, and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!