Under the direction of the National Sales Excellence Manager, the Sales Excellence Manager (SEM) will be responsible for driving capability development, sales process adoption, and performance improvement across the good2grow Sales organization.

This role focuses on enabling and training Market Development Managers (MDMs) and Regional Sales Managers (RSMs) through both classroom facilitation and field-based learning. The SEM partners closely with Regional Growth Trainers (RGTs) to reinforce good2grow’s GROWING sales execution model and performance framework. The ideal candidate brings a passion for people development, CPG sales excellence, and a data-informed approach to capability building that fuels business growth and strengthens field team performance.

Candidates must reside in the Atlanta area to be considered for this role.

Key Skills Required

• Strong analytical mindset, decision-making and problem-solving skills
• Ability to influence – communicate clearly and concisely to gain alignment and drive action across varying audiences
• Strong Excel and PowerPoint skills
• Time management and project management skills a must!
• Attention to details and dedication to getting things right
• Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation

Primary Responsibilities and Essential Functions

Sales Capability Development

• Design and facilitate sales training programs (classroom and virtual) focused on GROWING execution, customer engagement, and sales leadership

Field Training & Coaching

• Partner with RGTs and RSMs to deliver hands-on training in-market
• Assess performance gaps
• Develop individualized coaching plans

Onboarding & Continuous Learning

• Lead onboarding programs for new sales hires
• Ensure alignment with good2grow culture, sales process, and tools.

Sales Meeting Facilitation

• Support the design and delivery of national and regional sales meetings, including content creation, facilitation, and follow-up initiatives.

Cross-Functional Collaboration:

• Work with Marketing, Business Analytics & Insights, and HR to develop scalable training tools and best practices that drive alignment across teams.

Education/Experience

Required:

• Bachelor’s degree in Business, Marketing, Sales or related field
• 5+ years of progressive experience in sales or field training roles within the CPG industry
• Strong facilitation and presentation skills with ability to engage diverse audiences
• Demonstrated understanding of CPG sales processes and retail execution, DSD GTM strategies + frameworks
• Proven background in Sales team + DSD network management
• Proven success leading sales capability programs or executing in-market training

Preferred:

• Prior experience as a Sales Trainer, Regional Sales Manager, or Sales Excellence lead · Experience implementing structured sales methodologies (e.g., Challenger, SPIN, or similar) · Background in using CRM or data analytics to inform training focus · Experience supporting teams in both DSD and broker-managed environments

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About us

good2grow is a children's beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products includes snacks, juices, flavored waters, and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!